Email Marketing Team Lead
Requirements
- 3+ years of experience in email marketing within the iGaming industry (Team Lead or Senior level)
- Solid knowledge of email marketing tools and CRM platforms
- Basic understanding of HTML and email layout design
- Strong analytical skills and experience working with Google Sheets / Excel
- Basic knowledge of UTM parameters and campaign tracking
- English — upper-intermediate level (B2) or higher
- Strong organizational and communication skills
Responsibilities
- Lead and manage the email marketing team: provide guidance, support, and performance feedback
- Plan, create, and execute email campaigns (promotional and informational) across multiple GEOs
- Optimize and edit email templates: update CTAs, links, logos, and other visual elements using basic HTML
- Strong expertise in email marketing
- Experience in managing SMS campaigns
- Cross-branding strategy and execution skills
- Work with recipient databases: segment audiences based on engagement, behavioral or campaign-specific criteria
- Monitor and analyze campaign performance: open rate, CTR, conversion rate, etc.
- Support in running A/B tests to improve email effectiveness using built-in tools
- Collaborate with CRM, design, and content teams to align messaging and user experience
- Ensure timely and accurate campaign delivery
Benefits
- Comfortable Working Environment: Work from our modern offices in Yerevan or Limassol, or remotely
- Annual Loyalty Bonus: Receive a yearly bonus every February as recognition of your dedication
- Professional Growth: Attend global exhibitions and conferences, and improve your skills with company-sponsored English courses
- Performance Reviews: Regular feedback sessions to track progress and discuss career development
- Team Spirit: Participate in teambuilding activities and company-wide celebrations
- Personal Milestones: We celebrate your important life events, from birthdays to professional achievement
Join us for an innovative journey where your expertise shapes our brand’s success. In a collaborative setting with growth opportunities, you’ll lead the iGaming evolution. Ready to shape the future?
Apply